Death to Email

Email…why you need to stop using it

I have been sitting on this topic for some time now. 2011 has been filled with a real love hate of email as a communications/business tool. In reality the world revolves around email and when I talk about the removal of email people tend to freak out and say it is impossible. I do agree, but only on one point. That the complete removal of email would be impossible as it is the cornerstone of authentication for the Internet. That being said the rest of email could be replaced with more modern tools. Specifically tool that are more social in their orientation. In order to debate this point as a blog I will first start with what we all agree email is. I will then give my opinion on what it is being used for now and close with alternative thinking. Hope u like the post!!

Email as we know it….
Electronic Mail
 (e-mail), at its inception, was a means of communication in a digital format. Simply put, it was codifying analog messages and transmitting them digitally. Email was then expanded and the addition of attachments & styling was added later. Email is a bit of a chicken and egg scenario, but it is know that email predates the internet. One could even say that email was the catalyst of the Internet. When email was introduced into business it quickly became the means of communicating to the company. You cold not hide behind your email. As organisations transitioned from face 2 face to computer 2 computer, management still demanded a respectable response. So the enterprise was forever changed. This demand created industries (RIM, Hotmail, Smartphones etc) and email became part of the business ecosystem. Acronyms such as To, CC, BCC, Subject, Body, Reply-To, Reply-to-all, SMTP, POP3, IMAP, Exchange as well as other nerd terms enter the common vocabulary and many people with little knowledge become dangerous. Initially the power of email was selling point. One could draft one message and send it to any number of recipients. This was a cost conversation as the removal of printing, shipping and receiving etc was removed from the equation. Businesses boomed! As did the dot com boom and tech, as it still does, moved at a rapid pace dragging along everyone in its wake.

Email as it stands today….
But, we are talking about email specifically. Over the years we have seen organic changes in email. One could not measure their email use and as a result it become an interpersonal skill. You had to develop a process to use email and training disappeared as many people just said they “knew” email. As the speed of web outpaced the adoption email use fell to the dogs. The TO field is now where you put everyones email address. It has turned into a fishing with dynamite field. The Subject line is most often left blank as people are now putting the least amount of effort into composition. In the end it is simply forgotten. The composition of the body/message is generic and does not direct any commentary to anyone person from the TO field. So this email to 10+ people with no subject and poorly typed body is sent. I call this the email to no one. 

What happens next? Well as the sender you hope that it is read so you tick the send a read receipt right? That covers it right? Done. Now if you are the receiver of such messages you may or may not read it. This would depend on who its from right? Or what the subject line says? Or if you are to “busy” for email. Now if you do open it you look to see who it was sent to. This is a brilliant behavior as you can quickly decide if someone else will respond and be responsible for the answer. If you do read it you then decide if it even applies to you. Alternatively you will wait for someone to Reply-to-all. YES! Someone did and they even added someone else to the email chain! Great! I get to hide out even longer in my avoidance or appropriate workplace communication. Add the advent of SPAM and BOOM we have a tool that is now completely useless. In the end the percentage of emails read are close around 35% the responses are roughly the same at 36% taking action. One may argue that that is a good number. I sent an email to 10 people.  3-4 of the recipients will read it. and 1-2 will respond right??

Through the expansion of email we now have a very complex environment where, if you know what you are doing, can be incredibly efficient. But alas many do not know nor care to understand the value of efficiency in the toolset. As an example look to meeting organisers. The ones who simply use the first screen, do not check for your availability, incorrectly book resources and just sent it to anyone who knows at least 1% of the information. Now if I am on the list I quick become the manager of the meeting as they have double booked me and I have to propose a new time. I then become the meeting organiser as I have to find a time that works for 10 people. Can you see the problem here? Efficiency turned inefficient. You might as well not even have the tool as the person does not understand the tool, does the least amount of effort, puts together a useless meeting and effectively wastes 10 peoples time. This is never accounted for and adds up quickly.

So I now ask you, as the reader, what is email now used for? Avoidance seems to be the first point of call. Communication is done at a subpar level and we now have a situation where no one wants to be held accountable for information. We are expected to use email to communicate and collaborate yet no one is doing it. Don’t even want to get started about the timeline of a global email like this!

I will close this part of the post with a THANKS to those of you who get it. Who know peoples time is important and that you have the tools, when understood, that can aid in speeding up your business.

What can you do with this email mess…
So this is why I am saying you need to stop using email. You need to stop using email because you could be making a contribution to organisational bad performance. There is potential you are adding to the worlds largest miscommunication in the history of miscommunications. If you have to use email, which I am sure you do, I implore you to use it correctly. We have all been gifted with a frontal lobe so use it. Gain the efficiencies through the use of tools like Office or Gmail. Learn more about how to use the tool. You’ll be surprised how easy it actually is. Google is your friend and can show you all you need to know.

One of the best ways to get around the inherent behaviour issues with email is to be more open. The use of social business tools and a number of other open communication platforms hold you more accountable for your behaviour. If you and everyone else can see then you will act more responsibly. If your organisation does not utilise social business tools then follow some simple rules when using email.

Joes email tips:

  • Only use the TO field for people whom you want a response from.
  • Only CC people if you want them to be informed on the information.
    • Set up a rule to put all email where you are CCed into a sub folder for review at the end of the day.
  • BCC is dead. Don’t use it.
  • Use a headline in the SUBJECT field. I will even use something that is loosely related in order to get a read.
  • The structure of the BODY is key. Open with what you are trying to understand. If you know who in the TO field you want an answer from create a new line, say their name and en ask them a question. Finally close of the message with any timelines/milestones you need to fill. Examples below.
    • Follow a newspaper mantra. Engage the readers.
    • SOMEONE – I need you to answer this question please?
    • I need to get this sorted by this time on this date.
  • Finally. If it is an email to one person who is in your building. Get off your butt and go ask them face to face! You will always get an answer that way ;)


  • Levitra

    Aloha there! I completely agree with your opinion. Many thanks for having written this.

    • Stone

      Thanks alot – your awnser solved all my problems after several days struggling

    • Sabrina

      Some very imaprotnt basics are being highlighted here. I feel this blog represents really good value for all types of marketers, and the greenhorn can learn loads here. Highly recommended!

    • Wilma

      You are so awesome for helping me solve this mstyery.

    • Candy

      You mean I dont have to pay for eexprt advice like this anymore?!

    • Wilhelmina

      What an aewosme way to explain this-now I know everything!

    • Infinity

      Theres a trreiifc amount of knowledge in this article!

    • Nettie

      If I were a Teengae Mutant Ninja Turtle, now Id say Kowabunga, dude!

    • Precious

      We need a lot more insitghs like this!

  • Gary

    But if we stop sending so many emails what will we do to look busy? Doing Internet research just doesnt cut it anymore! Thanks to the awesome job YouTwitFace have done, 95% of senior managers spidey sense will alert them that you are wasting time without them needing to look directly at your screen. Emails still work!

    • Jayne

      You’re on top of the game. Thanks for srhaing.

    • Cinderella

      Thats a smart asnewr to a difficult question.

    • Vicki

      Thats a subtle way of thniking about it.

    • Pebbles

      Well done article that. Ill make sure to use it wsiely.

    • Agatha

      This insights just the way to kick life into this dabete.

    • Mira

      Wait, I cannot fathom it being so starighftroward.

    • Jasemin

      I much prefer informative articles like this to that high brow lietarutre.

    • Koyie

      We need a lot more inisghts like this!

  • Patsy

    Geez, thats unbeleivable. Kudos and such.

  • Viki

    Weeeee, what a quick and easy sloutoin.

  • Eldarb

    I coeincve this website contains some really superb info for everyone . “The public will believe anything, so long as it is not founded on truth.” by Edith Sitwell.

  • Emily

    Weeeee, what a quick and easy sotluion.

  • Janaya

    This has made my day. I wish all ptosings were this good.

  • Dolly

    This piece was a lifejacket that saved me from dorwnnig.

  • Jesslyn

    Mighty usfuel. Make no mistake, I appreciate it.

  • Macco

    This insights just the way to kick life into this dbaete.

  • Ladainian

    Youve got to be kidindg me-its so transparently clear now!

  • Addrienne

    Enlighetnnig the world, one helpful article at a time.

  • Gary

    Ok. Ok. I admit defeat. After my pithy comments above (which admittedly were tongue in cheek) I had a near death experience. Specifically, I almost drowned in emails (averaging 120/day – and I am typically only at my desk for 3 hours/day)

    Have shared this with my team with a view to reducing the size of my inbox. PS the creating the CC rule on Outlook is a great idea.

    Thanks Joe

    • Keith

      These comments have a terrible number of spelling mistakes.

      • Joe Robens

        Thanks Keith :) might be spam :(

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  • Brad Patterson

    Nice blog, Joe.

    I’ve had this email conversation so many times, it’s just plain silly, but it has also helped move my organization towards a more productive situation in the end, so it’s been worth it.

    I agree that a lot of what has and continues to happen in some circles, in email needs to move forward and I think there are a number of collaborative, social enterprise 2.0 tools that are slowly changing things.

    Just curious. Why do you think BCC is dead? I still find it effective and use it on a daily basis to inform “higher-ups” of emails I’ve sent off 2 clients etc (can’t CC them and sometimes they’ll have feedback, or just pass by it).

    Best from Paris, Brad

    • Joe Robens

      Thanks for the Comment Brad. To me BCC is a 1.0 and it aligns to the Enterprise 1.0 world and in the social business sphere where it is about open communication the BCC sort of does not have it’s place. In the context of email, if you agree with the notion that email is lazy communication platform then the BCC is sort of the uber lazy way to inform people of bad/negative info. Why not tell that info to the persons face?m You then have control over the info and can also work thorough the issues. There is no avoidance.

  • Albina

    recently came across your article and have been reading along. i want to express my admiration of your writing skill. great to know that!

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